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Writing

Notes on building the right product.

Occasional writing on product decisions, delivery, and where software projects win or lose.

Illustration of a first call becoming a plan: a calendar with one slot highlighted, and a notes panel filling in beneath it.
Zeki MirzaFounder & product lead

Tell us what you’re trying to build.

Half an hour on a call with our team. Bring a spec, a rough idea or a system that has stopped keeping up, and you leave with our view on what it takes and what comes first.

Zeki Mirza — Founder & product lead
Your first call is with the team that scopes and builds it

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